Fascinating stuff. I remember reading The Dice Man, and wondering, briefly, whether I would do something like that. Then I moved on.
Maybe they'll start to take communications professionals seriously ...
I wonder whether I'd have any of the same reactions if I re-read it, 20 years on?
One starting point is the old proverb, “Don’t wrestle with a pig. You get dirty and the pig enjoys it.” There’s truth in that. We just need to find a version that doesn’t dismiss our opponents as pigs.
And there's the rub, really. You have to get over thinking of them as pigs.