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Jeremy Cherfas

YouTube Demonetization: The Great Platform Problem

Interesting piece on "owning" your distribution channels. .

Now, here’s the thing I’ll tell you—if I was running this site on, say, Medium or Tumblr, it would not have buckled. But to me, I think that independence from platforms is a hugely important thing to have in 2017. If you can spin up the server yourself and figure out a way to cobble together funding, you may miss out on some of the perks of larger sites, but you call the shots.