One could, for example, imagine an honest business model – in which people paid an annual subscription for a service that did not rely on targeting people on the basis of the 98 data-points that the company holds on every user. All it would need is for Facebook users to fork out $20 a year for the pleasure of sharing LOLcats with one another.

What’s the likelihood of that happening? You know the answer. Which is why Zuck will continue to keep mum about the sordid reality underpinning his money machine.

#indieweb