Everybody and their dog has suddenly recognised Substack and its ilk, which is not unexpected. But I particularly liked what Robin Sloan had to say in a recent newsletter of his:

The rush will come, the rush will go. We’ll still be here.

Maybe its because I am older and slower, but I feel this more and more these days. Fads come, fads go, and some things endure. That suits me just fine, even if some of those enduring things are only a couple of decades old.