I can easily see why people would choose Substack in preference to what I do here — and indeed, if I had to make my living solely from writing I would almost certainly be using Substack myself. (Also, I would almost certainly be living below the poverty line.) But every Substack user needs to realize that (a) Substack writers are not truly independent, (b) Substack will almost certainly undergo enshittification, and, therefore, (c) anyone using the platform needs an unenshittifiable backup.
All you really need to know