In the UK at the moment, the average household consumes 3,731 kWh of electricity in a year. That comes to 10.23 kWh per day. So wouldn’t it be smarter — and fairer — to subsidise consumption up to that level, and let households which consume more face the market rate? And pay for the subsidy by a windfall tax on energy companies.

It won’t happen, of course, for the simple reason that it’s ‘unthinkable’.