Struggling to understand how different bits of the #IndieWeb work in WordPress, I received some very sound advice from lots of people, including this little exhortation from @chrisaldrich:
I'll admit I had to read it about 3 times before I grokked it myself, but it also was a great general and practical intro to the inherent value of microformats.
If that were what it took to grok Facebook or Twitter, would anyone beyond a small, self-selecting cadre of geeks be using them?
I thought not.