Just as desktop publishing didn't turn everyone into even a half-decent designer, so the democratisation of "radio" doesn't turn everyone into even a half-decent producer.
PESOS from Reading.am.
tl;dr: It couldn't be simpler. What to do with all that, however, is the bigger question.
So good.
Your machine is a library not a publication device. You have copies of documents is there that you control directly, that you can annotate, change, add links to, summarize, and this is because the memex is a tool to think with, not a tool to publish with.
Everybody wants to play in the Stream, but no one wants to build the Garden.
I watched some of this magic happening, and it was ... Magical. There are so many good things happening in ReaderLand these days.