@journeymanhisto Crucial to the success of roller milling was the purifier, perfected, in Minneapolis, by a Frenchman brought there from Quebec.
@journeymanhisto I find it incomprehensible why anyone would write 13 separate little tweets instead of a blog post. Luckily, @threadapp captured the story at https://threader.app/thread/1044577825091514368.
Also a central topic in my podcast series Our Daily Bread, especially episode 13.
Not the most important point in the article, but an important point:
Wansink’s sense for harnessing buzz may have been a skill in the wrong domain. He’s a camera-friendly performer who might’ve done very well as a Bill Nye– or Neil deGrasse Tyson–type infotainer, in an industry where simplification to build a compelling narrative is not a bug but a feature, given the explicit mission to deliver an attention-grabbing-and-holding product to an audience.
PESOS from Reading.am.