Skip to main content

Jeremy Cherfas

Jeremy Cherfas

That would be a newsletter, right?

Jeremy Cherfas

Paul Ford's new outlet

Yay! That is all.

Jeremy Cherfas

In the olden days, these sincere email replies to content strategists and the like would have been an instant success as a book. Doubly so if a reply ever arrived.

Jeremy Cherfas

Jeremy Cherfas

One of the few things I dislike about living at the top of a hill is being far from water. The most enjoyable aspects of my brief stay in Utrecht a couple of years ago was walking along the small and large waterways. Some of the houseboats are just so beautiful to look at. To live in, who knows?

Jeremy Cherfas

Doordash and Pizza Arbitrage

The madness of some markets.

Jeremy Cherfas

Jeremy Cherfas

Search Engine Etiquette: Never, Ever Ask for a Backlink

In a nutshell ...

Once Google set the plot point, backlinks became hard to ignore. And marketers looking to get an edge started using a variety of tactics to gain a coveted spot on the front page that didn’t involve actually creating good content that people want to read.

Jeremy Cherfas

Tim Bray, reflecting on the numbers for his Bye Amazon post.

But aren’t blogs dead? · Um, nope. For every discipline-with-depth that I care about (software/Internet, politics, energy economics, physics), if you want to find out what’s happening and you want to find out from first-person practitioners, you end up reading a blog.

Was true, is true, will be true.