Skip to main content

Jeremy Cherfas

@PhotoJazzy This an awful story to read, but I thank you for sharing it.

Jeremy Cherfas

That would be a newsletter, right?

Jeremy Cherfas

In the olden days, these sincere email replies to content strategists and the like would have been an instant success as a book. Doubly so if a reply ever arrived.

Jeremy Cherfas

One of the few things I dislike about living at the top of a hill is being far from water. The most enjoyable aspects of my brief stay in Utrecht a couple of years ago was walking along the small and large waterways. Some of the houseboats are just so beautiful to look at. To live in, who knows?

Jeremy Cherfas

A transcript of my conversation with @smargot_finn on taste is now up at the show notes.

Jeremy Cherfas

All this and more I am exploring in the first episode of a mini-series, in conversation with https://twitter.com/smargot_finn 6/6

https://www.eatthispodcast.com/margot-finn/

Jeremy Cherfas

Maybe there is something universal about what tastes good? And then there’s the equally difficult question of who decides what constitutes “good taste”. Is taste all a matter of status? 5/6

Jeremy Cherfas

So much for taste being purely subjective. But there’s more. If taste were purely subjective, how would the evil NuFood Corp be able to engineer foods that taste so good that almost all of humanity becomes borderline addicted? 4/6

Jeremy Cherfas

And yet, it is incredibly easy to leap from “this tastes good (to me)” to “I have good taste,“ and from there it is a hop, skip and jump to “I am a good person”. That being the case, my clear moral duty is to improve your taste and so to improve you. 3/6

Jeremy Cherfas

What happens on my tongue, in my nose and especially in my brain is mine alone, and you can have little useful to say about it. You could of course point out that I have no idea how bad cilantro tastes to you, but that’s not helpful. 2/6