Really Tonz, you shouldn't be meddling in this stuff. I'm just going to leave this here: https://agro.biodiver.se/2009/05/nix-that-fruit-it-really-is-a-vegetable/
Maybe it is because I had already noted a Washington Post piece about "real" food people ignoring the Magnolia cookbook, but I found Grant McCracken's piece about Martha Stewart doing the same so trenchant and also so sad. http://web.archive.org/web/20190514114829/https://medium.com/@grant27/martha-stewart-the-old-guard-d...
I don't know what Coachella is (well, not directly) but I do know that Hearsay is the business.
A particularly interesting take on a topic that most people have mostly reacted to with horror or naivete.
Very interesting ideas on how classification systems affect the way we think, rather than vice versa.
"People can’t see what they take for granted until there is an alternative version not taking the same things for granted."
Colin Tudge at the Campaign for Real Farming points up just a few of the ways in which the current approach to research into food and food production lets us all down.