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Jeremy Cherfas

2026-03-09

New episode: The unstoppable rise of extra virgin olive oil

1 min read

Cover artwork: fresh yellow-green olive oil emerging from the centrifuge and flowing down a chute.

Extra virgin olive oil appeared in 1960, after a decade of scandalous adulteration. Then, it denoted quality. Today, not so much. “I would argue,” says Carl Ipsen, “that a bigger problem today than fraud is transportation and storage.”

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